iconmobile are proud to announce that our Ford Taurus rich media mobile ads have won 'Best Mobile Advertising Campaign' for the Middle East at the 2013 Mobies Awards. The award recognizes a strong collaborative partnership between MEC Interaction, Team Detroit International and iconmobile group.
After being selected as one of three finalists, the Ford Taurus mobile campaign has won the 'Best Mobile Advertising Campaign' for the Middle East at this year’s Mobies Award.
“Great experiential advertising lets people come close to a product without having it in their hands,” said Thomas Fellger, CEO of iconmobile. “We’re very proud to be recognized with our outstanding partners MEC and Team Detroit by the 2013 Mobies Awards for our groundbreaking work with Ford – working together to let customers experience the new Taurus directly on their mobile devices.”
"Winning at this year’s Mobies is a great recognition of the collaborative work between MEC Interaction, Team Detroit International and iconmobile to push the boundaries of mobile advertising in the Middle East. Utilising leading media partners such as Inmobi and Wheels amongst others, and working with an innovative client of Ford's caliber has allowed us to push these boundaries far and wide with the Taurus campaign," said Andrew Coroneo, Head of Digital Planning and Emerging Platforms, MEC Dubai.
Paul Anderson, Ford Middle East’s Marketing Director, said: “We congratulate all our agency partners for this great campaign which involved the creation of the Ford Taurus Mobile interactive ads. The ads proved to be a hit among Ford customers and highlighted the importance of technology not only in our cars but also in the way we reach out to customers. Ford is all out when it comes to leading technologies and aims to be at the forefront in the way it connects and engages with customers.”
This is great recognition or our work in the mobile space, as we continue to develop and expand mobile marketing and development in the MENA region." said Coroneo.
The campaign created a showroom experience for users showcasing the latest features of Ford's SYNC in-car technology solutions, available in the Taurus model. Through the App, Ford was able to leverage the engagement benefits of a mobile touch interface to grab attention and then provide a wealth of content to their users, all at the point of contact.