From Idea to MVP to Scale Our Methodology

Digital product development is complex. And as for all complex things out there, an easy, unified solution is only not existing. Every complex challenge demands unique approaches, tailored towards one of a kind KPI’s based on strategic directions. Allways different, allways challenging.

So, how can we decrypt such complexity? How can we create outstanding solutions in an effective, but still individually crafted way?

Looking back on our vast experience across multiple industries and markets, we defined a general innovation framework. It is enabling us to tackle complex digital challenges. No matter if it starts with an idea, if we are creating an MVP or if we hit the markets in scale.

A holistic approach

Project scales and targets are quite different. Finding the right strategy for the product or service portfolio, creating an MVP to test business and design hypotheses in the market or the scaling of a successful solution for a global release. We structure our projects in four general Phases:

360° calibration

What is the right direction for the next product generation?
What is the smartest strategy for a new service offering?
Not easy ones. To make strong and informed decisions, one needs detailed data and broad insights from multiple, but selected sources!

To get those insights, the first phase of our innovation framework is a 
360° calibration.

In this calibration phase, iconmobile is collecting vast data across multiple channels and transforms it into strategic insights. The output creates awareness for the specific product or service contexts. It verbalizes different problem statements, and provides potential opportunities for further strategy development. In general, we include detailed corporate and brand research, competition analysis, corresponding macro and micro trends, and most of all, insights from potential users into our consideration and study.

Slide through some a bit more detailed examples:

Brand Insights
Without a conscious review of the very own positioning, capabilities, and targets, a project won’t be successful.
This is why an analysis of a corporates and brands self-conception is an integral part of the early product or service exploration. Usually, we start with a calibration workshop to become acquainted with each other and to create a room for exchange of project people with relevant stakeholders. We also use the time to review available material together and try to paint a clear picture about the current state and the overall goal of the project.
We also clearify the following questions:

  • Who is doing what kind of decisions?
  • Which stakeholder or department has specific knowledge or responsibilities?
  • What are the critical KPI’s to work against
  • When and how theses KPI’s were or will be defined?
  • How can we include internal processes or structures to fast forward the project?

Design iteration

Während der Kundenbedarfs- und Explorationsphase erstellt unser iconmobile Team eine 360° Rundumsicht.

Diese erzeugt in erster Linie Verständnis für Kontext und identifiziert vor allem die Problemstellung und Opportunities, die damit einher gehen.

Berücksichtigt werden unter anderem das Unternehmen/die Marke, der Wettbewerb, die Nutzer, sowie Trends.

Validate & Launch

Während der Kundenbedarfs- und Explorationsphase erstellt unser iconmobile Team eine 360° Rundumsicht.

Diese erzeugt in erster Linie Verständnis für Kontext und identifiziert vor allem die Problemstellung und Opportunities, die damit einher gehen.

Berücksichtigt werden unter anderem das Unternehmen/die Marke, der Wettbewerb, die Nutzer, sowie Trends.

Integrate & Scale

Während der Kundenbedarfs- und Explorationsphase erstellt unser iconmobile Team eine 360° Rundumsicht.

Diese erzeugt in erster Linie Verständnis für Kontext und identifiziert vor allem die Problemstellung und Opportunities, die damit einher gehen.

Berücksichtigt werden unter anderem das Unternehmen/die Marke, der Wettbewerb, die Nutzer, sowie Trends.